At 27 I launched my handmade stationery company, Vintage Twee with nothing more than a hot glue gun, a tiny budget and a big dream. Over the last 15+ years I’ve gone from working in my old childhood bedroom at my parents house to thousands of sales worldwide, being an established seller on Etsy and Not On The High Street and getting my work featured regularly in local & national press.

I learned everything the hard way: late nights, trial-and-error SEO, “why isn’t this working?” weeks and the thrill of seeing your products resonate all over the world.

Then, in 2017 I lost my best friend and biggest business cheerleader of all - my beautiful mum - to breast cancer. It was hard to keep Vintage Twee going without her and things were never quite the same.

2 years later, I became a mum myself and, whilst pregnant with my daughter, I found out I carried the BRCA2 gene mutation. I decided to undergo major preventative surgery to reduce my risk of getting breast and ovarian cancer and right in the middle of that chapter — full of fear, uncertainty and massive change — I created Her Handmade Hustle. I knew I wouldn’t be able to physically make products during my recovery but I still wanted to help other people grow their own businesses.

Since then, life has thrown more curveballs than I can count — supporting my sister through her own cancer journey, navigating grief, rebuilding, rebranding, starting a podcast and becoming stronger (and louder) about helping small businesses get seen.

And that's why I do what I do.
Not because it’s trendy.
Not because I'm “good at marketing.”

Because storytelling is my superpower. I know how to help you share who you are in a way that connects with your people. Plus I understand what it takes to hold a business together while holding yourself together too.