pick 'n' mix business support for creatives

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Your brand is so much more than your logo. It's how you're seen, heard and remembered.  And it's WHY your customers choose you over anyone else. I'll help you develop a strong brand that has a clear mission, personality, voice and identity that connects with your customers and makes you instantly recognisable.

Getting clear on what you're offering and who you are offering it to is crucial for creative entrepreneurs to reach business success. Narrowing down your niche helps you to find out who your target audience is and where to find them. I'll help you decide on what it is you're offering and advise you on how to get your product or service directly in front of the right people. 

Deciding on the best place or platform to sell your products or service is the first step for all creative entrepreneurs in getting your product or service out there. The second step is increasing your visibility. We'll look at ways you can do this online including basic SEO, the use of keywords, tags, reviews and other important factors to get your business found on Google.

This is all about showing up online in a way you are comfortable with that builds trust and engagement. We'll look at how to show up confidently for your audience, using storytelling techniques and compelling visuals in social media, email marketing and paid ads to help you authentically connect with your audience

Creative entrepreneurs often struggle sticking to business goals. We'll sort out exactly what you need to do achieve both your immediate and long term business goals and put together a solid action plan so you can get started and make them happen.

When it comes to running your own business, it can be overwhelming wondering what you need to keep track of and how best to do it. I'll set you up with some basic book keeping skills so you can easily record your income and expenses, as well as giving you some small business coaching on the essential business requirements such as tax and insurance.

As creative entrepreneurs, money is something we need to get comfortable talking about. Without a profit, you don't have a business. We'll look at how to price your work properly for profit, valuing your time, and charge confidently. We'll also discuss how to navigate awkward price discussions and set boundaries to protect your time.

There are so many other ways outside of social media that creative entrepreneurs can get their business seen. And if you haven't tapped into the power of offline marketing yet, it's likely that your business is just stuck or treading water. We'll look at the different ways you can raise the profile of your business and identify the ones most suitable to help you level up.

Your website is your shop window. First impressions matter and it must be visually appealing, engaging and easy to navigate. Your potential customers need to be able to quickly find what they are looking for and take action. I'll run an expert eye over your website and we can identify how to get it up to scratch to encourage visitors and sales.